It took nine years of intense research and more than 1 million dollars for Sears to develop a revolutionary new automobile battery, the DieHard. Sears designed the DieHard to produce 35 percent more usable starting power than other similar batteries.
- Best Auto Battery
- Diehard Battery Charger
- Diehard Battery Charger And Maintainer
- Diehard Battery Charger Engine Starter
The new design, introduced in 1967, included a revolutionary tough, thin-walled case of translucent polypropylene plastic, 50 percent thinner than conventional black rubber-type battery enclosures. The extra room meant bigger plates and more acid, which provided extra starting power. In addition to the space-saving and visibility advantages, the polypropylene case was stronger.
DieHard 71326 6/12V Gold Shelf Smart Battery Charger and 12/80A Engine Starter Intelligent charge technology, multi-stage 6/12V 2-6A charging for added precision, safety and battery life Automatically senses voltage 6V or 12V allowing use for multiple batteries. This is kinda interesting, I always thought if you wanted something unique like Craftsmen Tools, you had to go to Sears, and the DieHard was also a Sears Brand of Battery, if memory servesAll the Sears stores, I used to visit seem to be clos.
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The development of tools to manufacture the clear plastic container was a major undertaking. That project alone took some of the country's finest toolmakers more than a year and a half to build. The machines they developed represented a substantial advance in precision ejection-molding. The first, mammoth ejection molding press for the DieHard weighed 600 tons and required 500 metric tons to clamp shut. By itself, the mold for the container weighed four and a half tons.
The name DieHard came about after the battery underwent intensive testing without failure. Technicians did not report a single failure in more than 26,000 starts at temperatures ranging from sub-zero to more than 100 degrees. Sears marketed DieHard through a series of innovative advertisements ranging from batteries frozen in ice, to batteries in Baja racecars.
Diehard Battery Charger
In the 1990s, the DieHard brand expanded to include flashlights, flashlight batteries, rechargeable batteries, gel cel batteries, and recently, work boots.
Today, Sears builds DieHard automobile batteries with a variety of innovative features. These include batteries with reserve starting power, batteries with anti-theft features, and batteries designed for specific geographical regions.
Diehard today
Football manager 2021. Read some basic facts about Diehard today or visit www.diehard.com for more information and to purchase products.
Diehard Battery Charger And Maintainer
Product type | Automobile batteries |
---|---|
Owner | Sears Roebuck & Company 1967-2004 Sears Holdings 2004-2018 Transform Holdco 2018-2019 Advance Auto Parts 2019-Present |
Country | USA |
Introduced | 1967; 54 years ago |
Website | diehard.com |
DieHard is a brand of automotive battery owned by Advance Auto Parts and sold exclusively at Advance, Carquest and Sears stores. Led mirror alarm clock. Advance bought the DieHard brand from Sears in December 2019.[1]
The brand dates to 1967, having been developed by Globe-Union Battery for Sears. Globe-Union was later bought out by Johnson Controls, who continued to manufacture the DieHard for Sears. In its earliest years, the brand was guaranteed to last 'forever,' that is, as long as the original owner still owned the car in which it was originally installed, in contrast to traditional pro rata battery warranties.[citation needed] The policy later was discontinued.[citation needed]
In 2019 Johnson Controls sold their battery division to Clarios, LLC, who manufacture DieHard brand, along with Duralast, Varta, and AC Delco, as well as 20 other brands.[citation needed] For a time, DieHard batteries were also manufactured by Exide. In March 2001, Exide pleaded guilty to fraud conspiracy charges and agreed to pay a fine of $27.5 million to end a federal criminal investigation into auto-battery sales to customers of Sears, Roebuck & Company. The case arose from investigations and accusations that Exide conspired with Sears to sell used batteries as new to Sears customers and that Exide officials had paid bribes to conceal the fraud.[2] DieHard battery manufacturing afterward returned to Johnson Controls.
The DieHard brand is also used on battery chargers, booster cables, power inverters, alkaline batteries, tires, work boots, and the batteries for Craftsman power tools. Battery chargers were initially made by Associated Equipment under the '608' model prefix, and then later Schumacher Electric under the '200' model prefix.[citation needed]
In 2017, Sears launched a pilot location in San Antonio for a DieHard-branded auto service franchise, DieHard Auto Center Driven by Sears Auto. The intent was to operate standalone versions of the Sears Auto Center locations attached to Sears department stores; the location was chosen because it was in proximity to a Sears location that had closed.[3] Sears opened another location at Oakland Mall in Troy, Michigan.[4]
Advance Auto Parts announced on December 23, 2019, that it had bought the DieHard brand for $200 million.[5]
See also[edit]
References[edit]
- ^Tyko, Kelly (December 24, 2019). 'Sears sells DieHard brand to Advance Auto Parts for $200 million'. USA TODAY. Retrieved November 5, 2020.
- ^'Exide Will Pay $27 Million in Fraud Case'. The New York Times. Bloomberg News. March 24, 2001. Retrieved 31 March 2018.
- ^McGavin, Stephanie Hernandez (February 21, 2017). 'Sears launches free-standing pilot DieHard Auto Center'. Automotive News. Retrieved 22 February 2017.
- ^'100 W Fourteen Mile, Troy, MI 48083'. Sears Auto Center. Retrieved 2020-07-13.
- ^Thomas, Lauren (December 23, 2019). 'Advance Auto Parts to buy DieHard brand from Sears for $200 million in cash deal'. CNBC. Archived from the original on December 23, 2019. Retrieved October 19, 2020.CS1 maint: discouraged parameter (link)
External links[edit]
In 2017, Sears launched a pilot location in San Antonio for a DieHard-branded auto service franchise, DieHard Auto Center Driven by Sears Auto. The intent was to operate standalone versions of the Sears Auto Center locations attached to Sears department stores; the location was chosen because it was in proximity to a Sears location that had closed.[3] Sears opened another location at Oakland Mall in Troy, Michigan.[4]
Advance Auto Parts announced on December 23, 2019, that it had bought the DieHard brand for $200 million.[5]
See also[edit]
References[edit]
- ^Tyko, Kelly (December 24, 2019). 'Sears sells DieHard brand to Advance Auto Parts for $200 million'. USA TODAY. Retrieved November 5, 2020.
- ^'Exide Will Pay $27 Million in Fraud Case'. The New York Times. Bloomberg News. March 24, 2001. Retrieved 31 March 2018.
- ^McGavin, Stephanie Hernandez (February 21, 2017). 'Sears launches free-standing pilot DieHard Auto Center'. Automotive News. Retrieved 22 February 2017.
- ^'100 W Fourteen Mile, Troy, MI 48083'. Sears Auto Center. Retrieved 2020-07-13.
- ^Thomas, Lauren (December 23, 2019). 'Advance Auto Parts to buy DieHard brand from Sears for $200 million in cash deal'. CNBC. Archived from the original on December 23, 2019. Retrieved October 19, 2020.CS1 maint: discouraged parameter (link)